DAY TWO CONTENT
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DAY TWO CONTENT

Today, we’re turning up the heat and focusing on a key ingredient of every successful course: a transformation statement that acts as your north star. This isn’t just about what you’re teaching—it’s about the impact your course will have on your audience. And trust me, we’re brewing something unforgettable.

Here’s what’s on the menu for today:

1️⃣ Choosing the Best Format for Your Offer

Group program, online course, or something in between? We’re digging into the details of each to help you confidently choose the format that aligns with your expertise, your audience, and the transformation you’re promising.

☕ Pro Tip: Think of your format as the cup that holds the brew. A latte isn’t the same without a mug, and your transformation needs the right container to shine.

2️⃣ My Signature 3-Part Framework for Outcome Statements

We’ll walk step-by-step through my proven process to craft a bold, clear, and inspiring outcome statement. By the end of today, you’ll have a transformation statement that’s sharp enough to cut through the noise and enticing enough to make your audience say, “I need this in my life!”

By the end of today, you’ll not only know what your audience will achieve but how to serve it to them in the way that fits best.

So grab your favorite mug, pour yourself some inspiration, and let’s get brewing!

But first, a caveat: 🎧 ⬇️

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DAY TWO TRAINING PART ONE

Take a moment and run through this list of options for each area. Take notes on which you feel like would best fit in your offer. Don’t forget to consider your ideal client’s various limitations or needs as well as the goals of what you hope to accomplish. Consider time capacity, accessibility, and formatting.

HOW AM I GOING TO TEACH

  • Pre-recorded videos
  • Screen share videos
  • Audio clips
  • Text based instruction (blogs)
  • Slides / PowerPoints
  • Live Training / Teaching Workshops

HOW WILL PEOPLE TAKE ACTION

  • Printable Workbook
  • Digital Workbook
  • Printable Resources
  • Checklists
  • Template Resources
  • Done For You Resources

HOW WILL PEOPLE GET SUPPORT

  • Messaging App Acces (Slack, Voxer, Etc.)
  • Community space for discussion, questions, etc.
  • 1:1 Calls
  • Large Group Calls
  • Small Group Calls
  • Material Review
  • FAQ and troubleshooting resources
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DAY TWO TRAINING PART TWO

In this section of today’s training, I want to highlight a lesson from the Educational Design Curriculum in the Expert Educator Membership. This lesson is actually taken from a larger set of 4 lessons focused on structuring your course / offer. Today, we are using it to really cast vision for what you are going to be doing for people and how you are going to be doing it.

So, let’s dive in to writing the transformation statement for your COURSE!! 😍 

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TIME TO TAKE ACTION

  1. Write your TIME EXPRESSION: Consider the formatting of your course, the length of your course, etc, and outline the expectation of the course for your client. Some examples:
  2. By the end of this self paced 4 week course…

    When you complete this six month group program…

    When you’ve listened to this six session audio course…

  3. Write your TRANSFORMATION: What are going to be the tangible results of your course for people? Try to be as specific as you possibly can! Hone in on exactly what people are going to walk a way with. Some examples:
  4. … you will develop a three part personal brand strategy for your business… (not “…you will create a brand…”)

    … you will create an offer based 2025 content calendar for Instagram… (not “… you will create instagram content…”)

    … you will craft a custom time management strategy for your season of life… (not “… you will feel better about time management…”)

  5. Write your FRAMEWORK: Tell people HOW you are going to get them there. What is the unique process that you will take them through to create this outcome? Some examples:
  6. … by implementing my proven 3 step messaging strategy in your sales copy.

    … by understanding the three phases of a launch and catering your content to each phase.

    … by uncovering the true obstacles holding you back and using my proven techniques for overcoming.

If you want to dig into this full training series in the Educational Design Curriculum in the Expert Educator Membership, feel free!