The Secret Behind Insane Client Results: How Educational Design Helps you Scale your Business (Episode 1)

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In this episode, discover how educational design can help online coaches and service providers scale their impact, serve more clients, and build a sustainable business model.

How Educational Design Can Help You Scale Your Business

Are you feeling maxed out in your business? Too many people and too little time? You’ve worked hard to hone your skills, and the results speak for themselves. But there’s only so much of you to go around. If you want to invite more people into your world without sacrificing your time, something has to change.

In this inaugural episode of the Educational Design Lab Podcast, I’m pulling back the curtain on how educational design can increase client results, grow your capacity, and create breathing room in your business. Let’s dive in.

Why You Need to Stop Trading Time for Money

At some point, you have to break free from the time-for-money trap. Scaling your impact means moving from 1:1 live access to serving groups (1:10) or even larger audiences (1:50 or more) remotely. This shift allows you to:

Serve people without always being live:

  • Busy moms or side hustlers often lack the time for live calls. Educational design creates opportunities to support them asynchronously.
  • If you’re maxed out but want to expand, group programs can multiply your impact. (For example, my client Tiffany was able to make four figures per hour running her group program.)
  • Showing up live and always being “on” can lead to burnout. Using structured content, like my client Allison’s membership model, helps reclaim mental space while still delivering value.

My Journey in Educational Design

I didn’t start here. My journey has been one of transformation:

  • 2020: Teaching Remotely: Pivoting to remote education taught me the importance of designing effective, engaging learning experiences online.
  • A New Calling: Leaving the classroom to stay home with my girls brought a loss of identity but also a renewed purpose. I realized my passion for education could thrive in online business.
  • Discovering Educational Design in the Online Space: By shifting from 1:1 work to group programs and memberships, I saw firsthand how creating strategic training content could scale impact while lightening my workload.

The Power of Educational Theory in Scaling Your Business

Educational design isn’t just about creating courses; it’s a framework for delivering results at scale. Here’s how it transforms your business:

  1. High-Level Impact for Groups: Serve more people with the same level of excellence you bring to 1:1 work.
  2. Confident, Results-Driven Content: Well-designed training materials ensure clients achieve results, whether through courses, group programs, or memberships.
  3. Long-Term Efficiency: By leveraging reusable, high-quality content, you can reduce your ongoing workload. (Tiffany, for instance, used this strategy to scale her program successfully.)

Scaling your business means finding ways to serve people beyond trading time for money. Whether through courses, group programs, or membership content, educational design empowers you to deliver transformational results to more clients with less effort.

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If this episode got your wheels turning and you are thinking to yourself "YES." This is really resonating. Check out my free resource - 3 Educational Design Strategies you can implement NOW in your training content. Or, join us in The Expert Educator, my monthly membership where serial entrepreneurs get the support, direction, and strategy they crave in building online courses and curriculum in their business.

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